A woman with long braided hair, dressed in a white blazer, is holding a colorful book titled 'Girls Who Green the World' by Rina Kapp. She is smiling subtly in front of a plain light-colored background.
A black and white quote graphic that reads: "A problem is a chance for you to do your best".

and we mean it.

Welcome to Lillian Augusta Beauty, a pioneering beauty company dedicated to transforming the beauty & personal care industry with our innovative, plant-based products.

We are committed to delivering high-quality, sustainable solutions that promote health & wellness, starting with Hair without Harm®, our flagship plant-based braiding hair.

A young woman with long braided hair stands outdoors against a clear blue sky with a few clouds. She is wearing a white sleeveless top and looking into the distance.

Our benefits aren’t just claimed, they’re clinically tested.

We've been there: itching your scalp, treating your sudden rash, and hurrying to wash synthetic hair in apple cider vinegar prior to your hair appointment.

It's no coincidence that pain and inconvenience come alongside braided styles when the ingredients are laden with allergens and the fibers are rough, heavy plastics.

That’s because they often contain unsafe chemicals for your scalp and the planet.

No more compromising.

This is why we developed LAB - to ensure that plastic-free and hypoallergenic ingredients are at the forefront of our hair care & beauty routines.

  • Means no more soaking hair in acid & no more painful skin irritation.

    (no pain, all gains!)

    Third Party Allergen Testing
    Toxicological Testing

  • Means no ingredients that cause you pain in your hair routine.

    (and better for the planet!)

    No animal derived materials
    No plastics

  • Means our patent-pending formula is specifically made for better experiences with braids

    (we are scientists after all!)

    Lightweight
    Human hair look and feel

 frequently asked questions

  • We are located in Chicago, IL. Our storefront is open for online order pickup and events.

  • Select pickup at checkout. After checkout, you will receive an email to schedule a pickup time at our storefront.

  • Our braiding hair is made of a corn derived fiber.

  • We recommend consulting with a dermatologist if you have concerns about a particular allergy.

  • Our hair seals with braiding gel and steam. See here for a tutorial video.

  • Our fibers are color fast and do not leach dyes.

  • Our customers average 2-5 bundles per style. Use our bundle calculator to estimate hair required per style.

  • Orders ship within a week from purchase. If a significant delay is expected, you will receive an email. Please book hair appointments after receiving a tracking number.